When You Say Nothing At All

I just received an email from L, a good friend of mine, informing the new product range she's offering for sale in her Multi-level Marketing business to 'friends and acquaintances'. The email started with an introduction about seldom approaching friends, etc. BUT.

That powerful conjunction.

Not surprising to mention after that, the email rolled into a piece of full-fledged sales pitch. Zzzz...

I have heard, read this before and find it so irritating. Please, in the end, you still did and will still continue to do so...and I'll understand.
Because it's sales and while I'm sure you are doing it for passion and fun, at the end of the day, who wouldn't want to make money out of that passion and fun unless you are Mother Teresa right? So why not just be frank about it and don't use that line at all?

-"You say it best...when you say nothing at all"
Ronan Keating - When You Say Nothing At All, Notting Hill Soundtrack